A leading online marketplace is evaluating various challenges it faces across different stages of its business operations. The leadership team needs to assign each challenge to the most appropriate business function for resolution.
Match the following problem statements to the business functions that are best suited to address them:
Problem Statements:
- 1. Despite high website traffic, the conversion rate is lower than the industry average.
- 2. Customers have reported that the user interface is difficult to navigate, leading to a poor shopping experience.
- 3. Product returns are increasing due to discrepancies between online product descriptions and the actual items received.
- 4. Feedback indicates that customer service response times are slow, leading to frustration and negative reviews.