A marketing executive is planning to enhance user engagement for their online business. They have several strategies in mind and need to choose the right engagement platform for each.
Match the following user engagement objectives with the most suitable engagement platform type:
- Objective I: To send personalized product recommendations to users based on their browsing history on the website.
- Objective II: To increase brand awareness and user interaction through consistent and strategic content posting across social media channels.
- Objective III: To re-engage users who have installed the app but haven’t used it in a while with timely notifications about new features.
Identify the correct engagement platform for each objective.