How to Continuously Track and Optimize the 'Aha Moment'?

Reflect on the following statements related to tracking and optimizing the 'Aha Moment' in non-transactional apps, and identify which are correctly aligned with the concept:


  • Statement I: A meditation app shifts its focus from the number of sessions completed to the regularity of users engaging in weekly challenges, following user feedback.

  • Statement II: A language learning app continues to measure its 'Aha Moment' by the initial lesson completion, even though users are engaging more with conversational practice features.

  • Statement III: A social media app redefines its 'Aha Moment' from simply creating a profile to the frequency of user interactions, based on evolving usage patterns.

  • Statement IV: A fitness tracking app maintains focus on step count as the sole 'Aha Moment' indicator, despite an increase in users utilizing diet tracking features.

Choose the closest answer: