How should we Report Data from Marketing Campaigns?

Assess the following report scenarios for a marketing team and determine which one effectively meets the standards of data reporting:


  • Scenario 1: A weekly review report that includes a comprehensive list of metrics, primarily presented in text format.

  • Scenario 2: A monthly management report highlighting key trends, supported by graphs and concise summaries, along with recommendations for future actions.

  • Scenario 3: An interactive dashboard for the marketing team, updated daily, focusing on primary metrics and offering the ability to drill down into more detailed data.

  • Scenario 4: A detailed quarterly report for management, consisting mainly of extensive data tables covering a wide range of metrics.

Select the scenario that reflects the most effective approach to structuring and presenting marketing data.

Choose the closest answer: