Analyze the following statements about landing page optimization and identify which ones accurately reflect strategies that can improve conversion rates:
- Statement I: Placing the primary call-to-action (CTA) below the fold can enhance user curiosity and lead to higher conversion rates.
- Statement II: Including customer testimonials and trust badges on the landing page can significantly increase conversions by building trust.
- Statement III: A landing page with a slow loading time can still maintain high conversion rates if the content and design align perfectly with the ad.
- Statement IV: Ensuring message and visual consistency between the landing page and the associated ad campaign is crucial for maximizing conversions.