How to Measure and Scale Success in B2B Partnerships?

Analyze these detailed scenarios of initiating B2B partnerships, each with its unique strategy:


  • Scenario A: A health-tech startup and a telemedicine provider pilot a joint venture, initially focusing on a specific demographic in a limited geographic area. They plan to integrate their platforms for this target group to gauge effectiveness and user feedback before considering broader expansion.

  • Scenario B: An online retailer and a delivery service company sign a comprehensive partnership to revamp the retailer's entire delivery infrastructure. They bypass a pilot phase, driven by a tight timeline for a major holiday season.

  • Scenario C: A software development firm and a cloud hosting service initiate their partnership. They define specific roles (software optimization by the firm and hosting infrastructure by the service), set clear client acquisition targets, and establish a combined communication tool for ongoing project updates and bi-monthly strategic planning sessions.

Which scenario(s) illustrate an ideal approach to initiating B2B partnerships based on effective design principles?

Choose the closest answer: