How to Use App Install Campaigns on Meta Ads?

Identify the correct usage of Meta Ads App Install campaign strategies in the following scenarios:


  • Scenario I: A fitness tracking app targets users who have previously interacted with fitness-related content but uses a text-heavy ad format.

  • Scenario II: A cooking app targets food enthusiasts and uses carousel ads showcasing various recipes and features of the app.

  • Scenario III: A travel booking app targets a broad audience and uses a single image ad showing its logo with a 'Download Now' button, to increase brand awareness.

  • Scenario IV: A financial management app targets users interested in personal finance and uses video ads to demonstrate app functionality.

Determine which scenarios are correctly applying App Install campaign strategies on Meta Ads.

Choose the closest answer: