An online bookstore is preparing to launch a series of advertising campaigns on social media platforms to promote various genres, including mystery novels, science fiction, and educational books.
Given the principles of effective account structure, how should the bookstore structure its advertising account to best reach its target audiences?
- Option I: Develop a single campaign for all book genres with a generic message to maximize reach and simplify campaign management.
- Option II: Organize separate campaigns for each book genre, further dividing each into ad sets based on reader interests, such as age groups or related interests.
- Option III: Create two main campaigns based on the target audience's age group, dividing ad sets within these campaigns by book genre.
Which structuring strategy aligns best with setting up an effective account structure and why?