What are the Different Types of Retention Levers?

Match the following specific customer retention tactics to the respective bucket of the retention strategy as outlined in the framework:


  • Tactic A: Enhancing product quality and introducing a satisfaction guarantee.

  • Tactic B: Identifying high-value customers who exhibit frequent engagement and creating personalized retargeting campaigns for them.

  • Tactic C: Integrating interactive tutorials for new users on the platform.

  • Tactic D: Customizing email newsletters based on past purchase behavior.

Match each tactic to one of these strategies: Demand-Side Levers, Supply-Side Levers, On-Platform Levers, Off-Platform Levers.

Choose the closest answer: